PR for charity launch events

YouCan Youth Cancer Support launch event

As a leading PR agency in Kent, Rise are always willing to help with the PR for charity launch events and were delighted to be asked by YouCan Youth Cancer Support to help PR their launch event, which took place in April at the Turner Contemporary in Margate.  YouCan is an exciting new charity in Kent that offers support to young people in London and the South East aged between 10 and 30, whose lives have been impacted by cancer.

YouCan is part of the Children’s Development Trust (CDT), a charity that has been operating for 9 years, mostly with young people, helping them to improve their lives through well-being, sport, health and the arts.  The charity had recently purchased a property on the East Kent coast where they will offer short breaks for young people, to enjoy some time-out away from the day to day stresses of living with cancer.

Requirement

The team at YouCan were keen to spread the news of the wonderful work they are currently doing in Kent.  They wanted to announce the purchase of the property and to also tell the people in East Kent about how the local community can join in and together make a difference to these young lives.

Action

Rise undertook all aspects of communicating the launch event to the local media in Kent which included:

  • Build relevant media lists
  • Write press release
  • Arrange radio interviews and schedule press interviews before and during the launch event
  • Hire a photographer and coordinate the distribution of photographs to the media
  • Staff registration desk at the Turner Contemporary

 Result

This was the first launch event for YouCan and over the course of the next few months they will be launching their offer to other areas across the South East, with a London launch taking place on 12 July.

We had an incredible response from the local media, all of whom were keen to support this exciting new cancer support charity.  Features were obtained in two Kent monthly magazines and news coverage was received in all of the East Kent newspapers and also on Kent radio.

If you would like to find out more about how Rise can help PR your charity launch event please contact us today on 01622 239303